The urban pest control industry is generally divided into two (2) service categories, first is the Termite Control or structural pest control and the second is General Pest Control (GPC) or the non-structural pest control. Termite Control could be fully segmented between the pre-construction and post-construction projects. The third aspect which is fumigation though within the purview of structural pest control, is mostly utilized for the purpose of preserving and eradicating pests in stored food products. Likewise, the chemicals, process and technology behind fumigation is totally different, this is the reason why the said activity is regulated by the Fertilizer and Pesticides Authority. Fumigation therefore does not fall within the purview of urban pest control.
In terms of the pests involved, Termite Control and GPC are totally distinct from each other. Termite Control would focus on treating termites that causes damage to household and industrial structures, in lay man’s understanding, they “eat materials which are composed of wood”. The proper technical explanation though is that termites eat the cellulose materials which are normally found in wood. On the other hand, GPC is a treatment against vector carrying pests like flies, mosquitoes, cockroaches and rodents which are causing direct or indirect harm to humans. Mosquito bites causes dengue while presence of fly would attract harmful bacteria to the surroundings, same as with cockroaches and droppings of rodents. Apart from the type of pest, it would likewise vary on chemicals used, equipment utilized as well as technical procedures of treatment.
Behavioral Segmentation Termite Control Service Offer
The emergence of new ways in treating termites has allowed another segmentation offer based on the traditional and non-traditional methods. There are some clients, in particular meticulous ones who do not want to go out of their homes during treatment procedures. Also, their manicured lawns were expensively done hence it must not be disturbed. Clients especially those belonging to the upper class could naturally afford to have a non-traditional approach in their option for termite management. Since this process is merely done through a baiting system, there is no need for voluminous liquid termiticides to be applied in the property. Likewise, the premium price provides the benefits of having their privacy secured because there is no longer a need to conduct the same termite process yearly.
In this particular situation, termite baiting products like Sentricon which is an American brand and Exterra from Australia come in handy. Both respective manufacturers of the said products accredit only a few pest control companies in the country to distribute and use the said brands. The process of using these products is unlike the traditional concept where chemicals are poured on the soil. What is only required of these is to drill holes and place the baits were termites are present. In this situation, chemicals usage is minimized and drilling holes or trenching on the lawns and the surrounding premises is totally avoided.
Having a segmented service offer such as Termite Control and GPC offers a unique technical approach in performing them. This is relevant to SureSolutions Pest Control and Disinfection Services because the investment required per category is different from the other as well as the process done on its treatment. For termite control, it would be more complicated hence would naturally need at least 2-3 manpower compliment who would be bringing in all of the equipment, drilling holes on the pavement or creating trenches on the ground. The equipment itself would need the use of service vehicles which would give additional costs to the company such as gas and allowances. For the General Pest Control on the other hand, it is simpler since what is needed is only a single handheld device which can be operated by one person who can merely conduct the said service and visit the customer by using a motorcycle or even public transport.